Our
impact
The ZETA Group specializes in the development and supply of tailor-made process solutions for sterile and aseptic applications in the biotechnological and pharmaceutical industries.
For several years, ZETA has been developing a comprehensive digital strategy that includes advanced software tools based on the digital twin of the plants, thus generating added value for customers, plant operators and project suppliers. A central component of this strategy will be implemented in the form of a new digital maintenance tool, which enables sustainable optimization of maintenance processes on mobile devices such as tablets, smartphones or wearables. The new service guides maintenance technicians through the system in a clear and targeted manner so that they can do their work efficiently.
Together with ZETA, Bitrock has quickly and purposefully developed a comprehensive product concept and business model for this digital maintenance tool, which will be used by the first pilot customers and further developed iteratively.
Highlights
Conducted internal interviews with relevant stakeholders and identified possible areas of application and product features
Analyzed market size and identified & defined relevant customer segments
Product features validated with potential customers
Developed a clear product concept including business model
Modeled multiple pricing models and calculated the 5-year business case