Our client, a leading PE-owned manufacturer of agricultural equipment wear parts, wanted to diversify its offline and production-driven business model. The common goal was to leverage existing resources and generate group-wide digital value by tapping into new customer groups and monetization models. With a focus on speed and resource efficiency, we designed, validated, built and successfully scaled a D2C e-commerce venture in the lawn industry.

In phase 1, we gathered data-driven and user-centric insights and analyzed trends and markets to develop the business model including an implementation plan. In the second phase, we developed and launched a fully functional MVP platform including a scalable fulfillment system and robust customer support mechanisms within 6 weeks. In the third phase, we steadily developed the MVP and portfolio and condensed all live insights into a data-driven business case. This case formed the basis for investment considerations and secured funding for a carve-out continuation. Subsequently, we completed the carve-out including organizational & governance setup and handover to the co-founder team within 6 weeks.